I help B2B SaaS companies navigate product complexity by combining systems thinking, product strategy, and enterprise UX expertise.
Available for select engagements
Over the past decade, I’ve helped B2B SaaS companies navigate growing product and organizational complexity. Most recently, I spent eight years at RingCentral leading globally distributed UX teams across enterprise products and bringing acquired products together into a unified platform.
Today, through Alora Product Group, a boutique UX leadership consultancy, I partner with founders, product leaders, and design leaders to build the strategy, structure, and leadership that growing products need.
Alora Product Group was founded to help B2B SaaS companies solve the challenges that arise as software becomes more powerful and more complex.
As products grow, whether through acquisitions, parallel teams, or new AI capabilities, much of the complexity ends up between them, in a space no one clearly owns. Each team knows its own product deeply, but no one is responsible for how the products work together, and those teams can’t pause customers or roadmaps while someone figures it out.
That’s the role I step into. I learn each product well enough to see where they overlap, where they solve the same problems differently, and what’s worth preserving. Then I help define what the experience across them should become, and how to get there without bringing everything else to a halt.
See selected work
How I Work
Whether embedded as your Fractional Head of UX or leading a single initiative, I partner directly with founders and executive teams. I don’t replace your designers. I focus on the strategic decisions that create alignment and long-term leverage, and stay close enough to the work to make sure they land.
Typical engagements include:
Bringing clarity and structure to complex product ecosystems
Establishing enterprise-grade UX foundations
Guiding platform consolidation and multi-product experience strategy
Shaping AI-enabled experiences that fit naturally into existing workflows
Integrating acquired products into one coherent experience
Engagement Models
Fractional Head of UX
Partner with your executive team to establish UX strategy, strengthen design organizations, improve cross-functional alignment, and build the systems that help teams scale successfully.
Product Experience Audit
Review your product's most important user flows, with a detailed breakdown of pain points and a summary of the most critical issues to address.
Strategic Advisor
Provide ongoing strategic guidance as your organization navigates growth, acquisitions, organizational change, or enterprise expansion.
Project Leadership
Lead a defined, high-impact initiative, such as a platform consolidation, an AI-enabled experience, or a post-acquisition integration, from strategy and direction through delivery.
“If Alora came knocking, I’d hire her blind — no questions asked. I was fortunate to have Alora work for me at three different organizations. She is the upper echelon of true product designers, finding that balance between product management and user-centered design… If you’re looking for a product design leader, look no further.”
— Christopher Mina, CTO / CPO“What sets Alora apart is her range… That combination, strategic framing and hands-on craft in one person, is rare. Any organization building complex, domain-heavy products would be lucky to have her leading design.”
— Alexey Zhuk, VP, Product Management“I couldn’t have asked for a better manager and mentor. Her people-first approach creates an environment where everyone feels supported, trusted, and encouraged to grow.”
— Jayanta Borah, Staff Product Designer